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Home ❯ Identify Users of Website

Identify Users of Website

Checklist:

  • A socio-economic profile of the target audience should be estimated
  • We will have Promary Audience and Secondary Audience
  • There may be various people with special needs like differently abled, limited Internet access, Low literacy, etc
  • Primary audience should be the main focus
  • Users with special needs should be always kept in mind
  1. Overview
  2. Process Flow
  3. Eligibility Criteria
  4. Guidelines
  5. Documents Required
  6. Whom to Contact

Overview

A website will serve its purpose only if it is in sync with the user's needs. For this, we first of all have to identify the user. For developing a website, we do not and cannot identify each and every user. It is sufficient that we know the geographical, economic and cultural background along with the literacy levels and age groups of the majority (at least 60%) of the users. For example: In the website for Animal Husbandry and Veterinary, we can approximately place the user as a farmer, most likely from rural Assam, limited access and familiarity to the Internet, aged between 21 to 50 years of age. Similarly for the Department of Education, we can identify our prime users to be either students, parents or teachers.

The user of a Government website will be one of the following:

We can further categorize citizens according to:

While we have to give importance to the primary target audience that will form the majority of the users, at the same time, we have to keep all the segments such as differently-abled users in mind while we prepare content, design and structure.

Process Flow:

  • Identifying the Target audience
  • Prioritize audience into Primary and Secondary
  • Analyse the content of the website from the user's point of view

Eligibility Criteria:

The Content Manager will be the person primarily responsible. The eligibility criteria include:

  • Any personnel of the respective Department who is willing and capable of handling content
  • Rank is NOT important, Can be Joint Director to Assistant, anyone.
  • Directly deals with the subject matters and can identify content of their respective work.

Guidelines:

Activity 1 of Toolkit 1 should be followed.

Documents Required:

Whom to Contact:

Deepsankar Das
IT Consultant,
State e-Governance Mission Team,
Information Technology Department,
Assam Secretariat
Block-C, 2nd Floor, Dispur
Guwahati-781006, Assam
Phone:+91-9706279787
Email:deepsankardas@gmail.com